Meme Discourse as an Object of Linguocognitive Modelling

Introduction . The goal of this study is to gain new insights into meme discourse by reconstructing its linguocognitive model, based on the properties and characteristics memes, relevant for Internet communicators. Methodology sources In order reconstruct meme-discourse model authors combine method modelling with technique fragmenting respondents' answers motivational explications as units measurement obtained data. 100 students at I.I. Polzunov Altai State Technical University – “Why do you use memes when communicating?” choice respondents determined their studying Faculty Information Technology being advanced users. Results discussion Motivational users why they resort communicate serve language material inferring cognitive foundations using memes. most significant foundation communicators effectiveness impact make (47.3 %). second related communication productivity: help establish maintain (20,9 third one functionality which facilitates transmission content (17,1 fourth format suitable conveying thoughts feelings (14,7 Based concept discourse, proposed T. van Dijk reconstructed nature meme-discourse. Conclusion. main conceptual conclusion regarding that, a complex communicative phenomenon, it appears be an important component sociocultural interaction participants. Both result create positive type social context maintained preserved through mutual understanding between communicants. Memes facilitate finding common points contact serving “package” emotions communicators’ feelings. way communicants produce actual referential share worldview.